Should You Outsource Digital Marketing?

Digital marketing can be challenging for someone not familiar with it. Digital marketers possess knowledge and skills needed to help boost the online experience. Being on Facebook and Twitter isn’t enough to generate web traffic and convert visitors. As people spend more time on online channels, effective digital marketing becomes even more important. 

Technology has transformed how customers utilize data collected from these channels resulting in a more personalized experience. As marketing shifts online, your business needs to be equipped with the proper digital marketing skills to attract customers. Unfortunately, digital marketing is something that businesses find little success with. Only 22% of businesses worldwide are satisfied with their conversion rates. This is where outsourcing digital marketing makes sense. 

Digital marketing is something that your in-house team may not be good at. They may be able to post on social media but they may not know how those posts will generate leads. Whether it’s to an agency or an individual, digital marketing outsourcing can help drive conversion. Still having second thoughts about outsourcing digital marketing? Well, here are some reasons you should not.

Reasons You Should Outsource Digital Marketing 

  1. Reach Your Audience Easily
  2. Save Money & Reduce Risk 
  3. Improve Efficiency 
  4. Access To Top Talent 
  5. Leverage The Latest Marketing Technologies
  6. Experts Will Handle Your Campaign 
  7. Attain Faster Results 
  8. Brings Fresh Perspective To Your Business

Let’s get on with it.

Reasons You Should Outsource Digital Marketing  

In today’s digital age, having an online presence is vital to increasing website traffic and boosting conversion rates. Digital marketing is necessary for every business to stay competitive. Your customers are already online so there’s no reason you shouldn’t be there. But handling digital marketing can become overwhelming for your in-house team. Here are some reasons why outsourcing digital marketing makes sense.

1. Reach Your Audience Easily 

Your website and social media channels are the perfect channels for reaching your target audience. However, your digital marketing campaign will be futile if you are not able to reach your target customers and convert them to paying customers. Outsourcing digital marketing will help ensure that your message reaches your desired recipients. 

Successful digital marketing is all about reaching your target audience. When done right, it can give your sales a huge boost. Digital marketers have the knowledge and expertise in creating compelling content and using the right platform to achieve your marketing objectives. They know how to connect with your audience and convince them to buy from you. 

The outsourced digital marketer will work with you to ensure that your digital marketing campaign will be aligned with your vision and mission, and business goals. They have knowledge of the latest marketing trends and will apply them to your campaign to generate sales and a high return on your investment.

2. Save Money & Reduce Risks 

You may think that outsourcing digital marketing is expensive but when you compare it with the costs you will incur by hiring an in-house staff, you will see the actual savings you will get from outsourcing. You don’t have to worry about salaries, benefits, and other operational costs. Letting your in-house team manage your digital marketing campaign may be more secured but in the long run, it could get overwhelming for them. 

When your staff is overwhelmed, they are bound to commit mistakes which could lead to more risks and inefficiencies in the long term. With outsourcing, you lessen the risks and improve efficiency. Hiring an external digital marketing team will allow you to cast a wide net and reach people on different channels at a lower cost. 

Another benefit of outsourcing digital marketing is that it saves you from the time and costs of hiring and training employees. With a digital marketing firm or freelancer, you get quality work for less than the cost of maintaining a growing in-house team. They serve as your partner in sustaining and nourishing your brand.

3. Improve Efficiency

There is a popular saying which goes, “Work smart, not hard.” This means that you need to identify your strengths and acknowledge when you need help. With an outsourcing company, you can improve your efficiency and quickly meet your goals. They can get the job done faster than your in-house team can do so. 

With your in-house digital marketing team, you would still have to monitor their progress and effectiveness. This is not the case with an outsourced digital marketing firm known for efficiency and getting the job done from start to finish. Digital marketing firms have developed processes that can save you time and maximize output. If needed, they can tweak tactics and implement proven procedures to prove their efficiency. 

Digital marketing companies can do more in a few hours than your in-house team. When things get wrong, they can fit things together. And when it matters digital marketers will spend extra time on something. They can easily understand results and evaluate them quickly.

4. Access To Top Talent 

Digital marketing encompasses a lot of things from social media to SEO, and your in-house team may not have those skills. On the other hand, outsourcing gives you access to skilled and quality digital marketers. They have the knowledge and expertise to make customers become aware of your business.  

Digital marketing is an evolving industry and your team may not have the necessary time to keep up. Outsourced digital marketers consistently update themselves with the latest trends in their field. They know how to think outside the box and make your social media posts, product descriptions, or landing pages stand out and attract potential customers. 

By outsourcing, you can find the desired talent and skills you need for your campaigns. As your business grows, your in-house team may become less efficient in handling digital marketing campaigns. It may become challenging for them to maximize the available digital tools. 

5. Leverage The Latest Marketing Technologies 

There are different marketing technologies available that can help improve your marketing efforts. Digital marketing agencies utilize advanced tools for effectively managing your campaigns. Whether it’s paid tools or email management software, they can give your digital marketing campaign a huge boost. 

Digital marketing tools can be expensive and you may not have the budget to purchase these tools on a regular basis. On the other hand, when you outsource to a digital marketing agency, the cost of purchasing the tool is already included in the fee. You may have the budget to pay for a few resources but you may not be able to purchase advanced tools because they are too pricey.  

Proficiency is another factor to consider with these tools and technologies. Your team may be able to learn everything about the tools. They may grasp the basics but they may not have the time to maximize the full potential of the tool. By outsourcing, you do not have to worry about training your team to use the tool because the outsourced firm already knows how to leverage the tool.

6. Experts Will Handle Your Campaign 

Handling digital marketing campaigns can be complicated. You will need knowledge, expertise, and understanding of how technology works. Without the necessary experience, your campaign may fail and you could lose revenue. With outsourcing, you get to work with seasoned marketers backed with years of experience. 

Depending on the type of campaign you are running, a digital marketing team will consist of specialists in various aspects of digital marketing. Aside from a campaign manager, the team will also have individuals with experience in SEO, content writing, web development, data analysis, and others who will work to ensure a successful campaign. 

With outsourcing, your in-house team does not have to deal with the learning curve. They do not have to learn about marketing strategies and which ones should be applied to your campaign. The outsourced digital marketer already knows the best approach for each marketing strategy and will know how to drive results to the marketing campaign.

7. Attain Faster Results 

With your in-house team, it may take them a long time to figure out the solution in case something goes wrong with the campaign. Without sufficient knowledge, they won’t always know exactly what to do. Outsourcing can help alleviate that problem. Issues like driving website traffic, optimizing your website, and others are already second nature for them. 

Achieving marketing campaign success is an ongoing process that requires time, effort, and measurement. You can count on your marketing team to consistently fix bugs and errors on your website, ensure consistent content creation, optimize technical elements of your website, track performance and make the necessary adjustments, and others. 

One thing to keep in mind is that results won’t come overnight. Be wary of agencies who say that they can drive immediate results. What an experienced digital marketing agency can do, however, is to make the delivery of results far longer than necessary.

8. Bring Fresh Perspective To Your Business 

Digital marketers may bring a fresh perspective to your business. You may already know the ins and outs of your business that you may tend to miss or overlook crucial details. This could spell the difference between growth and stagnation. Being knowledgeable about their industry, digital marketers can come up with new ideas which they could apply to your business.

Your team may have fresh knowledge at the start but will they be able to keep up with the dynamic nature of the industry? Having fresh perspectives will help keep your business ahead of competitors and implement the most effective approach. Your outsourced marketer can inject new strategies into your campaign. 

Your in-house marketing team may be aware of traditional marketing strategies but in today’s online world, they may no longer be effective. Outsourcing will allow you to inject new ideas and tactics into your marketing strategy. Whether it’s social media, video content, or SEO, outsourcing digital marketing will inject new life into your marketing campaign. 

Doing digital marketing yourself without prior knowledge can be overwhelming for your team. Outsourcing digital marketing offers a wide range of benefits for boosting your online presence. 

Outsourcing Solutions with airisX  

Growing sales and marketing initiatives is key to any company’s growth. We help our clients optimize and scale their sales and marketing with our outsourced business development agents, using skill sets ranging from account management to lead generation to sales agents, and more. Contact us at for customized solutions tailored to your needs. 


airisX has solutions for all sizes and types of companies. Getting started is as easy as scheduling a consultation with us, so go ahead and