As an ecommerce owner, your aim is to achieve business growth. For this to happen, you need to drive quality traffic to your online store. You may have the best website in your industry but is it driving traffic? In the face of tough competition, website traffic can be one of the biggest challenges online retailers face.
A Smart Insights report reveals that the average visit conversion of the top 100 online retailers is just 2.8% which means fewer than 3 in every 100 visitor converts to a sale. If you are just starting out, driving traffic to your e-commerce store is crucial. Not all visitors of your store would be interested in your product and would convert.
With more buyers engaging in online shopping now more than ever, it’s never been more important than to generate traffic to your e-commerce website. Statistics from Oberlo show that there are 2.14 billion digital buyers representing 27.6 percent of the worlds population. That’s a lot of potential traffic for your website.
But driving traffic isn’t enough because you need conversion. It all starts with finding the right people to visit and convincing them to purchase what you offer. In a competitive industry, generating sales can help keep you stay on track and become successful. In this article, we break down the ways you can increase your ROI from your digital marketing efforts.
- Optimize Your Website For Sales
- Use Influencer Marketing
- Understand Different Social Media Channels
- Keep Your Customers Engaged
- Implement Customer Referral Programs
- Use Retargeting Display Ads
- Boost Your Searchability Through SEO
- Maximize Email Marketing
- Increase Reach with Affiliate Marketing
- Monitor Results
Let’s discuss them in detail.
1. Optimize Your Website For Sales
Whether you have been in the industry for a long time or just a startup, increasing website traffic can go a long way in ensuring that customers will purchase your products. However, every potential customer is different and there are unique ways you can attract them. Here are ways you can convert traffic into sales.
- Ensure simple structure and clear CTAs. Make sure that shoppers can easily search for the products they are looking for. If your products are not visible on the homepage, add a “Shop Now” or “Start Shopping” button to direct customers there.
- Be clear with your offering. Many customers end up wandering around a website before they find a product. Don’t make that mistake and make it clear on your homepage your service offerings.
- Target a specific audience. Speak the language of the customers you are targeting. Create compelling content that is fun, interesting, and informative for your niche.
- Use high-quality images. We live in a visual age so using high-quality pictures on your website is a must. For 83% of US smartphone users, product images are “very” and “extremely” influential to their purchasing decisions.
- Do quality control. Ensure that the products you are offering are of high quality and you would stand behind them. Check that product descriptions are accurate and appropriate for the product.
Optimizing your e-commerce website for sales can lead to more conversions. Also, make sure that your website is mobile-friendly. Did you know that two out of every three dollars spent online is done on a mobile device? It is therefore important to ensure that the mobile experience you offer to your customers is sleek, intuitive, and user-friendly.
2. Use Influencer Marketing
In the age of Instagram and Tiktok, influencer marketing has seen an increase in its popularity in the last few years. Influencers have thousands of followers who await their posts for reviews, trends, and suggestions. They can be game-changers in the industry. Studies reveal that posts shared by trusted influencers convert five times higher than posts from the original brand.
If you are a new player in your market, an influencer can help introduce your products to their network. In exchange for promoting your brand to their followers, you can offer them an affiliate code or trade exchange. These posts are great for long-term clicks and can help generate new visitors for your website.
With influencer marketing, you need to identify your ideal influencer whose followers are the ones you are targeting. You can seek recommendations from your customers who they follow for some inspiration. This way, you will know which keyword to search on Google and social hashtags.
3. Understand Social Media Channels
Social media is one of the best sources of visitor traffic for your e-commerce website. In today’s digital age, who doesn’t have a social media account? Statistics show that 4.48 billion people use social media worldwide, up from 2.07 billion in 2015. In addition, the average time users spend on social media is 2 hours 44 minutes.
However, you need to keep in mind that each social media channel has a purpose. The key to being effective in generating traffic through social media is understanding how each channel works. Potential customers behave differently on each platform so you need to study how they interact. For instance, customers on Instagram will look for product images while your followers on Facebook will look for reviews from other customers.
Understanding these differences will help ensure that you are dealing with potential customers the right way. What may be effective in Facebook may not work in Twitter or Instagram. Engaging in social media goes beyond sharing a link or posting a status on your chosen social media platform. You need to communicate with the right people, respond accordingly, and drive excitement and enthusiasm.
4. Keep Customers Engaged
Customer behavior has changed drastically over the years and users expect more from brands today than ever before. Nowadays, it is not enough to sell them your product or services but you need to build a relationship with them and keep them engaged. According to Gallup, customers who are fully engaged represent a 23% higher share in profitability, revenue, and relationship growth.
Customer engagement entails offering customers real value. In the face of tough competition, ensure that your brand gets noticed by potential customers. To keep them engaged, you need to connect with your potential customers. Set up social media accounts for your brand to give them a venue for interacting with you and announcing product updates.
Keeping your customers engaged helps boost their emotional connection with your brand. Engaged customers are more likely to become your strongest brand ambassadors. They will more likely do not only a single transaction but become your loyal shoppers. The bottom line is to show them that you can deliver on your promise.
5. Implement Customer Referral Programs
Getting your customers excited is a surefire way of increasing traffic to your online store. Encouraging your customers to refer their friends and families to buy from your website will increase website traffic in the short term. Offering them incentives or rewards for referring people to visit your store will surely fire them up.
According to statistics, referred customers have a 37% higher retention rate and 18% lower churn rate. In addition, you can expect 16% more profits from referred customers. Referral programs will not only help increase your traffic but also boost SEO score. Furthermore, customer referrals drive 20-50% of purchasing decisions.
Providing incentives for customer referrals is a powerful way to increase traffic to your website. You can create loyalty tiers for customer rewards. In addition, you can offer a 10% discount when someone uses a unique customer code. Word-of-mouth marketing is one of the most effective ways to increase website traffic.
6. Use Retargeting Display Ads
Retargeting is designed for customers who previously visited your website but left without making a purchase. It allows you to connect with the customer who abandoned their shopping cart and hopefully convert them into paying customers. Retargeting ads let you re-engage shoppers on social media or other websites.
Statistics show that 33% of marketers say that their primary goal for retargeting is to increase their brand revenue and acquisition of new customers. Meanwhile, 16% of companies say that the goal of retargeting for them is site engagement while another 12% say they want to increase brand awareness. In addition, website visitors who are retargeted with display ads are 70% more likely to convert.
Retargeting is effective because you are trying to convert those who are already aware of your brand. They already showed interest in your products and were not just motivated enough to purchase. Send out personalized emails to each customer using apps like Mailchimp or Mailbot.
7. Boost Searchability Through SEO
Search engine optimization can bring organic traffic to your website. Your target audience will be searching for your products on Google so your ecommerce store needs to be searchable or else customers will not be able to find your products. Using SEO will help increase your store’s ranking on search engine results.
To ensure that your website can be searched in Google and other search engines, you need an understanding of the right keywords to use. This will ensure that people will be able to find your online store via search engines. Websites like Google Trends, SEMRush, or Ahrefs can help you with keyword research.
According to Think with Google, at least 51 percent of internet users found a new product online. Make sure that each page of your website is optimized including the product page. When done correctly, SEO can help your website land a seat in the search results. However, it will take time so you need to be patient.
8. Maximize Email Marketing
For most customers, email is still the preferred method of communication. It can help increase traffic from your current customers. You can also send welcome emails to new customers introducing your brand to them. According to a survey by Direct Marketing Association (DMA), 91% of respondents still consider email as the most important marketing channel.
In addition, the survey also revealed that email marketing can deliver a huge return of investment. Every dollar spent on email marketing yields a $42 return on investment. Meanwhile, an eMarketer survey reveals that email marketing drives 25% of the overall revenue of the surveyed companies. Emails can help connect you at different points in the customer journey.
Email marketing can also be an effective for retargeting campaigns. You can send a follow-up email to a visitor who abandoned a cart reminding them of the items they were interested in but didn’t buy. In the email, you can inform customers of new arrivals, best sellers, and featured items.
9. Increase Reach with Affiliate Marketing
With affiliate marketing, you will be partnering with websites or publishers to promote their products on your website. Affiliates will earn a commission on sales from links on their websites. Implementing promotions through affiliates will not only help you attract new customers but also drive traffic and sales.
Statistics from Backlinko reveal that 40% of US merchants acquire customers from affiliate programs. Meanwhile, CyberCash Worldwide reveals that 74% of online shoppers check multiple affiliate websites when making a purchase decision. Most online shoppers like to play it safe by evaluating their options and avoiding the risk of overpaying products or services.
However, the key with affiliate marketing is to start slowly and monitor performance. Then decide whether you want to expand your program. Choose offers that will get noticed and look for the best results.
10. Monitor Results
The biggest gauge for determining the quality of your website traffic is conversion. Are your website visitors buying your products? However, you also need to consider other factors like the amount of time your customers spend on your page and the link where they came from. It is also important to monitor the reason why your customers don’t stay.
When your website has a high bounce rate, it is a sign that you need to reevaluate your landing pages. Monitoring what works and what does not can help you make a better decision and come up with the best strategies that will boost your conversion rate.
In order to ensure quality traffic, you need a tracking tool to measure your numbers. They can provide you with vital information for understanding your visitors and generate more information for your company. Once you have the numbers, it will be easier for you to design better-targeted ads that could convert visitors to paying customers.
Generating traffic to your e-commerce website won’t mean anything if it does not convert. These 10 tips will help ensure that quality leads visiting your online store will convert and add more revenue to your website.
E-commerce Solutions with airisX
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